“In contract theory and economics, information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other. This asymmetry creates an imbalance of power in transactions.”
https://en.wikipedia.org/wiki/Information_asymmetry
The job of the media is not to disseminate the news but to protect the information asymmetry of the ruling elite. What you are to be told is important. What you are not to be told is even more important.
Virtue signaling is a smokescreen for pure, cynical power grabbing.